One of the most popular questions asked online: How much money Instagram models make?
After much research and interviews with models that I managed to talk with, here are some figures to give you an idea how much money do these models make.
Keep in mind, the amount money each model makes varies depending on popularity, demographics etc. So, I’d recommend to take these figures more like guidelines so you can have some idea about the subject; and not rule of thumb.
Less than 10,000 followers
“Micro” influencers are considered to be from 6,000 to 10,000 followers. Based on a recent survey, these accounts could possibly make up to, an average, $88.00 per post.
Less than 100,000 followers
Influencers with 50,000 to 80,000 followers can potentially get around $200.00 per post, but the price point changes based on the advertiser(s).
An interview with Vox revealed that, ViralNation, an influencer agency (Pewdiepie one of their influencers), told the news outlet that micro influencers who have around 10,000-50,000 followers can make up to thousands of dollars now.
Less than 500,000 followers
Accounts of this stature (around 250,000-500,000 followers) have nailed that ‘game’ of Instagram influencing, with potential earnings averaging at $670.00 per post.
1 million or more followers
Influencers with up to 1 million followers can get $10,000 per post.
Influencers at this level get paid handsomely – they’re getting into region where they can charge $100,000. Some of the more popular ones can even get $250,000 for a post!
These are especially true if the content is on Youtube and the influencer is in the gaming industry.
Extra: Some of the Popular Influencers Earning
Danielle Bernstein $15,000 per post (2 million followers)
Danielle Bernstein is a clothing designer with a whopping 2 million followers on Instagram. She is known for her blog “We Wore What.” As her popularity grows, Danielle launched her Instagram account to bring her vision to life; and to extend her reach to a wider audience. Today, she’s earning an average of $15,000 per post.
Wendy is one of the most impressive Instagram models on the web who graduated from UC Berkeley with a major in psychology. She’s a major influencer on Instagram, Twitter, YouTube, and Facebook. She went viral after creating a video named “25 ways to wear a scarf,” in a matter of days.” Experts believe she earns about $1 million per year to date.
Bella Hadid $6 million per year
Bella Hadid takes part in numerous Instagram modelling campaigns online, working with popular fashion figures such as Michael Kors and Ralph Lauren. Forbes predicted, Bella earns in the region of $6 million per year, having 23.4 million followers supporting her.