Category Archives: Social Media

4 Ways to Increase YouTube Watch Time

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Structure Playlists to Drive a Linear Viewing Experience

Create playlists for your Youtube videos in order to guide future viewers toward more viewings and longer watch time.

Organize your playlists to covers topics of your niche.

First, create a playlist that demonstrates all your top-performing videos. By focusing all your best videos in one playlist, audience retention is more likely to occur and eventually, they will subscribe.

You should also create more playlists that fit well with more specific topics in your niche. For example, let’s say you own a channel that focuses on online marketing. Create playlists that focus on subtopics of ‘online marketing’ such as ‘youtube marketing’, ‘instagram marketing’, ‘twitter marketing’ and so on.

Don’t forget to fully customize each playlist that fit the subtopics; add suitable thumbnail, edit the description focused on keywords etc.

When you organize the videos in such sequences, viewers will more likely to watch other videos to find out what more you have to say. Ultimately, this will boost your watch time, which helps elevate your ranking on Youtube.

Choose Titles and Thumbnails That Accurately Reflect Your Content

The combination of titles and thumbnails can potentially impact your views and rankings on Youtube. Both act as the main trigger for people to click on your videos.

YouTube’s Creator Academy offers these suggestions for creating clickable thumbnails:

  • Choose an image that accurately reflects the content of your video so viewers know what to expect when they click. It’s important not to mislead viewers, because they’ll be more likely to be disappointed and stop watching.
  • Design an image that will compel viewers to click and see more.
  • Use both the thumbnail and title to tell an intriguing story.
  • Make sure your thumbnails will work effectively on both mobile and desktop.
  • Look at the Audience Retention reports for your videos to measure the effectiveness of your thumbnails. If you see a sharp drop off in the first 10-15 seconds, your video may not be delivering on the expectations suggested by the title and thumbnail.
  • Your thumbnail, title, and description should give potential viewers a good reason to watch your video over others in your niche.

Use Cards Throughout Your Videos

Cards are useful to keep viewers engaged by linking to other videos on your Youtube channel that they might be interested in.

For example, you can add cards exactly before the time in the video when viewers are most likely to drop off. You can figure out when exactly viewers drop off using Analytics.

Create Content Based on Long-Tail YouTube Keywords

Focusing on long-tail Youtube keywords can help you gain more viewers to watch your videos.

Initially, you can start researching for keywords by using Youtube’s suggestions feature in their search box. All you need to do is to type in a word your audience is interested, and a list of dropdown suggesting related keywords come up.

Then, take down these keywords so you can add later in your video tags when you upload content.

I wrote more about this here: How To Find The Right Keywords

You can also visit your competitors’ channels and pay attention to their top performing videos. Take note of the keywords and replicate the videos that fit to your audience.

How Much Money instagram models make? honestly.

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Photo by Ali Pazani on Pexels.com
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One of the most popular questions asked online: How much money Instagram models make?

After much research and interviews with models that I managed to talk with, here are some figures to give you an idea how much money do these models make.

Keep in mind, the amount money each model makes varies depending on popularity, demographics etc. So, I’d recommend to take these figures more like guidelines so you can have some idea about the subject; and not rule of thumb.

Less than 10,000 followers

“Micro” influencers are considered to be from 6,000 to 10,000 followers. Based on a recent survey, these accounts could possibly make up to, an average, $88.00 per post.

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Less than 100,000 followers

Influencers with 50,000 to 80,000 followers can potentially get around $200.00 per post, but the price point changes based on the advertiser(s).

An interview with Vox revealed that, ViralNation, an influencer agency (Pewdiepie one of their influencers), told the news outlet that micro influencers who have around 10,000-50,000 followers can make up to thousands of dollars now.

Less than 500,000 followers

Accounts of this stature (around 250,000-500,000 followers) have nailed that ‘game’ of Instagram influencing, with potential earnings averaging at $670.00 per post.

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1 million or more followers

Influencers with up to 1 million followers can get $10,000 per post.

Influencers at this level get paid handsomely – they’re getting into region where they can charge $100,000. Some of the more popular ones can even get $250,000 for a post!

These are especially true if the content is on Youtube and the influencer is in the gaming industry.

Extra: Some of the Popular Influencers Earning

Danielle Bernstein $15,000 per post (2 million followers)

Danielle Bernstein is a clothing designer with a whopping 2 million followers on Instagram. She is known for her blog “We Wore What.” As her popularity grows, Danielle launched her Instagram account to bring her vision to life; and to extend her reach to a wider audience. Today, she’s earning an average of $15,000 per post.

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Wendy Nguyen

Wendy is one of the most impressive Instagram models on the web who graduated from UC Berkeley with a major in psychology. She’s a major influencer on Instagram, Twitter, YouTube, and Facebook. She went viral after creating a video named “25 ways to wear a scarf,” in a matter of days.” Experts believe she earns about $1 million per year to date.

Bella Hadid $6 million per year

Bella Hadid takes part in numerous Instagram modelling campaigns online, working with popular fashion figures such as Michael Kors and Ralph Lauren. Forbes predicted, Bella earns in the region of $6 million per year, having 23.4 million followers supporting her.

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10 youtube channel ideas you can start during virus outbreak

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Photo by Edward Jenner on Pexels.com
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Plumbing

It’s crazy to say this but yes, plumbers are scarce nowadays.

How often can you find a good plumber? It’s difficult, and even if you do find them, they either have signed up to too many customers, or they charge insane amount of fees just because they can do it.

If only there was a Youtuber dedicated to sharing such wisdom?

This is a great opportunity for those skilled with ‘nuts and bolts’ to demonstrate how it is done via Youtube.

How To Decorate Room

With plenty of time to spend at home due to the virus, why not start re-decorating that room which you’ve been holding off?

People enjoy seeing the process of creativity; and if you have the case for it, why not just share your passion for art of decorating.

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How To Create Beautiful Home Garden With Limited Space

Landscaping is another idea for a Youtube channel during the outbreak.

Since most have plenty of time at home, now is the perfect for those with green thumbs to demonstrate how easy it is to grow own crops.

Provide alternative solution for those living in apartments with no garden too such as hydroponics etc.

Pet Videos

Who doesn’t love to watch videos of pets at home?

Since lockdown is still in effect (in some cities at least), now is the time you get to spend more time with your pets – so why not share that bonding session on Youtube?

Also, it doesn’t have to be the typical cats or dogs debate. It can be any animals; parrots, iguana etc.

Rare animals can be interesting to watch too!

Training/Workout At Home

When no one is allowed to go outside or to the gym, now is the best time to share variations of home workout routines for those looking to stay fit.

This is perfectly suited for fitness trainers (or models) to demonstrate ideas on how to make workouts at home fun.

Be creative in your videos, like “5 Ab Workout You Can Do On Bed” or “7 Leg Workout You Can Do In Living Room: Watching TV!” Be creative.

That’s not all. Why not expand towards healthy cooking too?!

Share healthy recipes for health conscious viewers, or high-protein recipes for fitness freaks too!

Cooking Recipes During Coronavirus

If you’re a chef or a foodie, starting a Youtube channel during the outbreak is perfect too.

Think about it, people can no longer dine outside, some cities don’t even allow food delivery companies to work.

People will certainly start to cook often at home – so why not share cooking recipes online.

Be interesting in your approach.

Create videos that encourage people to watch such as “How To Make Your Chicken Soup Tastes Better Using 5 Ingredients” or “3 Easy Kale Recipes You Can Do At Home.”

Make it simple for people to follow your instructions & try to use ingredients which are normally in household kitchen.

Remember there’s an outbreak – so don’t go fancy!

Self-Defense Channel

Watching the recent increase in crime rate made me to add this to the list.

If you look at some of the major cities, it’s mayhem. People get beaten up, looting, assaults – you name it.

I hate to say it, but this is the perfect opportunity for self-defense experts to step in and share their expertise on Youtube.

The general population will definitely start taking safety precautions which include arming themselves, travel in groups, install home security system etc.

So, why not talk about all these things. Give tips on the ‘best way to defend your home’, or ‘how to escape mob attack’ and so on. Get on it.

Couple’s Channel During Coronavirus

Quite a number of couples started complaining about living together under same roof during the outbreak.

The problem is not because they are getting bored of each other (I hope not), but they find it difficult to keep the relationship interesting due to the lack of interesting things to do at home.

If you happen to be one of the love gurus, go ahead and create videos on ‘how to make your relationship interesting during outbreak’.

Share with your audience on activities they can do at home to improve moods.

Survival Skills During Virus Outbreak

The current outbreak will get you to think twice about how fragile our society can become.

Many would start to think about surviving out there when laws are no longer applicable or that no one is going to come and help you when things go south.

Or even worse, no shops or services are available to operate as usual. These are concerns to whom survival specialists could address on their videos.

Again, this space is well-suited to be pursued by survivalist experts; to share experience and tips on survival skills.

Fixing Broken Home Appliances

Another content that would work is to provide instructions on how to fix broken home appliances.

Since no shops are open to fix broken appliances, why not create videos that instruct viewers step-by-step on fixing them.

People, in general, love to do it yourself whenever possible – so this is the perfect time for your channel to strive.