Loyal customers are a result of consistent positive emotional connection provided by your business. This leads to customer retention which, obviously increase your profit margin.
Apart from increase in sales, here are 7 more reasons why you should focus on customer loyalty:
- Cost Savings
- Customer Referrals
- Complain Rather Than Defect
- Chanel Migration
- Special Awareness
- Greater awareness of brand assets.
- Turn left rather than turn right.
- Final Two Cent