Tag Archives: google seo

Google’s Most Loved and Hated SEO Tricks

There isn’t much information Google publishes about SEO. However, there are many heated exchanges among SEO experts worldwide – who, eventually, have reached conclusions as compiled below. Please note, these are subject to change as algorithms do change from time to time.

Let’s start with what positive factors that is considered as ‘Good’ SEO practices – simplified form:

Positive Factors

  • Keyword in URL
  • Keyword in domain name
  • Head: Keyword in title tag
  • Head: Keyword in description meta tag
  • Head: Keyword in meta tag
  • Body: Keyword density – should be over 5% but do not go over 20%
  • Body: Keyword in H1, H2 and H3
  • Body: Keyword font size (bold, italics etc)
  • Body: Keyword proximity (e.g. where two keywords are close to each other)
  • Size and age of page/site

Negative Factors

  • Text in graphic form only, leaving no content within the body
  • Don’t be an affiliate site with ‘all link and no content’
  • Linking to link farms or a blacklisted site
  • Redirecting through REFRESH meta tags
  • Vile language. Anything deemed offensive; racial and ethnic slurs.
  • Excessive cross links
  • Keyword redundacy
  • Using frames
  • Invisible text (same as background color), small text
  • Gateway pages