It is relatively easy to create marketing plan, just pick the market & product focus, set up objectives and run the campaign. However, if you are willing to add a little more effort and learn, you will be able to create a dynamic marketing plan to help improve your brand. For this article’s purpose, I’d like to use example of my designer bag brand Mirsky Mode as it is easier to follow.
Online sales can make or break a business – it goes without saying. But in a market which is so saturated with businesses, how would you differentiate yourselves from the rest of the the competition?
When I first started out Mirsky Mode, I’ve often struggled on how to increase my sales online. My business was new, had limited resources and manpower to simply compete with the big corporations. Through constant trial and error, I’ve learned that things can be achieved without having a large budget to back your effort. So here’s a list of the simple tips you should apply to improve our online sales:
- Make the site fast
- Think Google
- Solve Consumer’s Problems
- Accept Paypal
- Make sure people trust you
- Simplify address input
- Give a break on customer registration
- Understand ‘free’ can backfire
- Use multiple niche sites
Entrepreneurship experience works similarly as treading the ‘uncharted waters’. You can never avoid making mistakes no matter how well-prepared you are.
Making mistakes are a natural process of every startup. What’s important here is to learn from it ensuring a successful business. So here’s my take at what I’ve learned from my e-commerce business Mirsky Mode startup:
- Solve People’s Problem
- Use your Strengths and Weaknesses
- Overnight Success Does Not Exists
- Surround Yourself with the Right Team
- Be Clear On Your Value Proposition
- Define Your Customers Clearly
- Not All Your Customers Are Always Right
- Learn From Mistakes
- No Money, No Business
- My Final Two Cent
Your website is no longer the only channel for selling products. Instagram has evolved from a platform to share selfies, food and travel pics to brands leveraging it for marketing purposes making more money. However, for whatever reason, your business does not get equal share of success on it. You start wondering why.
So, here are 5 top reasons your products not selling on Instagram:
- Wrong Industry
- Stop Selling, Become An Expert, Tell A Story
- Time Your Posts
- Stop Spamming
- Poor Customer Service
- Final Two Cent
These days, the internet is saturated with ads making it difficult for your business to stand out.
While established businesses have far less restrictions on their financial capacity, you’re left struggling, competing. So how do you improve your company’s online presence without much spending? Here’s 5 cost-effective ways to do it:
- Enhance Website User Experience
- Build Relationship with Customers
- Great Customer Service
- Present Premium Products
- Data Protection
- Final Two Cent
Entrepreneurial experiences are filled with difficult challenges. Some feel the financial pressures, while others just could not cope with the stressful life of having to sacrifice everything.
My startup of Mirsky Mode was no different. It was filled with ups and downs. The important part here is what I’ve gained from those experiences. Here are top lessons I’ve learned:
- Help Comes From The Unexpected.
- Planning is in the Details
- PR Beats Marketing
- Set Impossible Objectives
- Resilience is Key
- Final Two Cents
Help Comes From The Unexpected
When I set out Mirsky Mode, I really felt I knew where my customers will mostly come from. I’ve done the marketing analysis, identified my target demographics and the best methods to reach my products to them.
I did not spend much on marketing and advertising (too expensive), and so relied heavily on my PR Strategies. So much information was shared within my family, their friends and my friends, their friends’ friends and forth. I expected much sales will come from them. Dead Wrong.
Six months into business, I learned the hard truth. While my family members were mostly onboard (not shocking) but NOT my friends. Not many of them were into the idea. Some felt the idea was too generic. Some even put my emails into spam box (yup). Some even gave me the hint that the business has no future. Some did give me the support and purchased the products but the number was just too low.