Tag Archives: Growing Business

5 Steps to Creating a Dynamic Marketing Strategy

It is relatively easy to create marketing plan, just pick the market & product focus, set up objectives and run the campaign. However, if you are willing to add a little more effort and learn, you will be able to create a dynamic marketing plan to help improve your brand. For this article’s purpose, I’d like to use example of my designer bag brand Mirsky Mode as it is easier to follow.

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Things I Wish I Knew Before Becoming An Entrepreneur (9 Mistakes)

Entrepreneurship experience works similarly as treading the ‘uncharted waters’. You can never avoid making mistakes no matter how well-prepared you are.

Making mistakes are a natural process of every startup. What’s important here is to learn from it ensuring a successful business. So here’s my take at what I’ve learned from my e-commerce business Mirsky Mode startup:

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5 Ways to Improve Your Company’s Online Presence

These days, the internet is saturated with ads making it difficult for your business to stand out.

While established businesses have far less restrictions on their financial capacity, you’re left struggling, competing. So how do you improve your company’s online presence without much spending? Here’s 5 cost-effective ways to do it:

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5 Important Lessons I’ve Learned From Growing My Online Business.

Entrepreneurial experiences are filled with difficult challenges. Some feel the financial pressures, while others just could not cope with the stressful life of having to sacrifice everything.

My startup of Mirsky Mode was no different. It was filled with ups and downs. The important part here is what I’ve gained from those experiences. Here are top lessons I’ve learned:

Help Comes From The Unexpected

When I set out Mirsky Mode, I really felt I knew where my customers will mostly come from. I’ve done the marketing analysis, identified my target demographics and the best methods to reach my products to them.

I did not spend much on marketing and advertising (too expensive), and so relied heavily on my PR Strategies. So much information was shared within my family, their friends and my friends, their friends’ friends and forth. I expected much sales will come from them. Dead Wrong.

Six months into business, I learned the hard truth. While my family members were mostly onboard (not shocking) but NOT my friends. Not many of them were into the idea. Some felt the idea was too generic. Some even put my emails into spam box (yup). Some even gave me the hint that the business has no future. Some did give me the support and purchased the products but the number was just too low.

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