Structure Playlists to Drive a Linear Viewing Experience
Create playlists for your Youtube videos in order to guide future viewers toward more viewings and longer watch time.
Organize your playlists to covers topics of your niche.
First, create a playlist that demonstrates all your top-performing videos. By focusing all your best videos in one playlist, audience retention is more likely to occur and eventually, they will subscribe.
You should also create more playlists that fit well with more specific topics in your niche. For example, let’s say you own a channel that focuses on online marketing. Create playlists that focus on subtopics of ‘online marketing’ such as ‘youtube marketing’, ‘instagram marketing’, ‘twitter marketing’ and so on.
Don’t forget to fully customize each playlist that fit the subtopics; add suitable thumbnail, edit the description focused on keywords etc.
When you organize the videos in such sequences, viewers will more likely to watch other videos to find out what more you have to say. Ultimately, this will boost your watch time, which helps elevate your ranking on Youtube.
Choose Titles and Thumbnails That Accurately Reflect Your Content
The combination of titles and thumbnails can potentially impact your views and rankings on Youtube. Both act as the main trigger for people to click on your videos.
YouTube’s Creator Academy offers these suggestions for creating clickable thumbnails:
- Choose an image that accurately reflects the content of your video so viewers know what to expect when they click. It’s important not to mislead viewers, because they’ll be more likely to be disappointed and stop watching.
- Design an image that will compel viewers to click and see more.
- Use both the thumbnail and title to tell an intriguing story.
- Make sure your thumbnails will work effectively on both mobile and desktop.
- Look at the Audience Retention reports for your videos to measure the effectiveness of your thumbnails. If you see a sharp drop off in the first 10-15 seconds, your video may not be delivering on the expectations suggested by the title and thumbnail.
- Your thumbnail, title, and description should give potential viewers a good reason to watch your video over others in your niche.
Use Cards Throughout Your Videos
Cards are useful to keep viewers engaged by linking to other videos on your Youtube channel that they might be interested in.
For example, you can add cards exactly before the time in the video when viewers are most likely to drop off. You can figure out when exactly viewers drop off using Analytics.
Create Content Based on Long-Tail YouTube Keywords
Focusing on long-tail Youtube keywords can help you gain more viewers to watch your videos.
Initially, you can start researching for keywords by using Youtube’s suggestions feature in their search box. All you need to do is to type in a word your audience is interested, and a list of dropdown suggesting related keywords come up.
Then, take down these keywords so you can add later in your video tags when you upload content.
I wrote more about this here: How To Find The Right Keywords
You can also visit your competitors’ channels and pay attention to their top performing videos. Take note of the keywords and replicate the videos that fit to your audience.