There isn’t much information Google publishes about SEO. However, there are many heated exchanges among SEO experts worldwide – who, eventually, have reached conclusions as compiled below. Please note, these are subject to change as algorithms do change from time to time.
Let’s start with what positive factors that is considered as ‘Good’ SEO practices – simplified form:
- Keyword in URL
- Keyword in domain name
- Head: Keyword in title tag
- Head: Keyword in description meta tag
- Head: Keyword in meta tag
- Body: Keyword density – should be over 5% but do not go over 20%
- Body: Keyword in H1, H2 and H3
- Body: Keyword font size (bold, italics etc)
- Body: Keyword proximity (e.g. where two keywords are close to each other)
- Size and age of page/site
- Text in graphic form only, leaving no content within the body
- Don’t be an affiliate site with ‘all link and no content’
- Linking to link farms or a blacklisted site
- Redirecting through REFRESH meta tags
- Vile language. Anything deemed offensive; racial and ethnic slurs.
- Excessive cross links
- Keyword redundacy
- Using frames
- Invisible text (same as background color), small text
- Gateway pages
Running, keeping and creating content at the same time can be an overwhelming experience – especially if you’re doing it on your own.
Today’s article, I’ve provided a checklist for you in order to keep your website in top condition and ranked high in search engine result page (SERP):
- Ensure that you add new content regularly – search engines prefer sites that continuously add new updates.
- The more content you add, the better.
- Get validated. Validate your HTML and CSS code to check that it is accurate.
- Test your site in different browsers, mobile devices and resolutions, especially after any such major changes e.g. updates by provider (e.g. WordPress). Check on different systems too (Mac, Microsoft etc)
- Make your site accessible as possible – run your site through accessibility validators regularly.
- Send out PR regularly to printed and online magazines, ensuring that your web address is clearly marked in the release.
- Add a standard site map page to your site to help visitors.
- Add a Google sitemap to your site, and update it regularly, or automate the updating process through a script.
- Be on the constant lookout for sites that will link to you – provide reciprocal links where applicable.
- Resubmit your site to search engines ever 1-2 months – not too frequently or you may get blacklisted for spamming.
- Check your web stats regularly to ensure that there are no errors and to see what is working and what is not.