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4 Ways to Increase YouTube Watch Time

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Structure Playlists to Drive a Linear Viewing Experience

Create playlists for your Youtube videos in order to guide future viewers toward more viewings and longer watch time.

Organize your playlists to covers topics of your niche.

First, create a playlist that demonstrates all your top-performing videos. By focusing all your best videos in one playlist, audience retention is more likely to occur and eventually, they will subscribe.

You should also create more playlists that fit well with more specific topics in your niche. For example, let’s say you own a channel that focuses on online marketing. Create playlists that focus on subtopics of ‘online marketing’ such as ‘youtube marketing’, ‘instagram marketing’, ‘twitter marketing’ and so on.

Don’t forget to fully customize each playlist that fit the subtopics; add suitable thumbnail, edit the description focused on keywords etc.

When you organize the videos in such sequences, viewers will more likely to watch other videos to find out what more you have to say. Ultimately, this will boost your watch time, which helps elevate your ranking on Youtube.

Choose Titles and Thumbnails That Accurately Reflect Your Content

The combination of titles and thumbnails can potentially impact your views and rankings on Youtube. Both act as the main trigger for people to click on your videos.

YouTube’s Creator Academy offers these suggestions for creating clickable thumbnails:

  • Choose an image that accurately reflects the content of your video so viewers know what to expect when they click. It’s important not to mislead viewers, because they’ll be more likely to be disappointed and stop watching.
  • Design an image that will compel viewers to click and see more.
  • Use both the thumbnail and title to tell an intriguing story.
  • Make sure your thumbnails will work effectively on both mobile and desktop.
  • Look at the Audience Retention reports for your videos to measure the effectiveness of your thumbnails. If you see a sharp drop off in the first 10-15 seconds, your video may not be delivering on the expectations suggested by the title and thumbnail.
  • Your thumbnail, title, and description should give potential viewers a good reason to watch your video over others in your niche.

Use Cards Throughout Your Videos

Cards are useful to keep viewers engaged by linking to other videos on your Youtube channel that they might be interested in.

For example, you can add cards exactly before the time in the video when viewers are most likely to drop off. You can figure out when exactly viewers drop off using Analytics.

Create Content Based on Long-Tail YouTube Keywords

Focusing on long-tail Youtube keywords can help you gain more viewers to watch your videos.

Initially, you can start researching for keywords by using Youtube’s suggestions feature in their search box. All you need to do is to type in a word your audience is interested, and a list of dropdown suggesting related keywords come up.

Then, take down these keywords so you can add later in your video tags when you upload content.

I wrote more about this here: How To Find The Right Keywords

You can also visit your competitors’ channels and pay attention to their top performing videos. Take note of the keywords and replicate the videos that fit to your audience.

How To Get 4000 Hours of Watch Time on YouTube in 2020

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MAKE MORE VIDEOS

Photo by Vlada Karpovich on Pexels.com

The more videos you have on YouTube the more videos your audience can watch. It is much easier to stack 4000 hours of watch time if you have 100+ videos for a new subscriber to binge watch, rather than just 5–10 videos on the channel.

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MAKE VIDEOS LONGER

You do not need to stretch a 2–3 video into a 30minute snore, but if you can extend a video, add more value within what you are offering, then your audience will watch for longer and help get you the watch time you need.

Increase Watch Time on YouTube with Playlist Series

4000 Hours of Watch Time can seem like a mountain to climb but if you make series content that links to each other and lends itself to binge watching, then you have set the trap you need to trigger this watch time hack in 2019. Series playlists auto suggest the next video in the playlists, can auto play the content and passively builds channel watch time. Pick a topic, break it down into 5–6 videos and really deep dive into the content. Why make a rushed video that is 20–30 mins long, when you can make 5–6 very detailed 10 min tutorials or documentary on a topic that explains it better and demands more engagement.

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Live Streams for fast Watch Time on YouTube

If you need watch time fast and your audience is engaged, why not live stream? Live-streaming is a great way to make quick less edited content that invites participation. Pop online with your favourite game or a live Q&A and watch your subscribers pop in for a chat. If you stream for an hours and have 30 people watch you, that’s 30+ hours toward your 4000 hours of watch time goal you need to apply for that YouTube Partnership Program in 2019.

Update Your Keywords Every Month

Trending keywords most often have its own time limit. Today, those keywords can become highly searched, but weeks (or months) later, it may dropped its rankings – or new subtopics have taken over in terms of relevancy. In order for your videos to remain relevant, it’s best to always pay attention to latest trend related to your keywords once every few weeks.

To find which keywords work (and do not work), go to Youtube Studio, click on Analytics, go to ‘Reach’ tab – scroll down till you find ‘Traffic source: YouTube search’. Click on it and Youtube will show keywords that are popular and otherwise. Take the info, and use these keywords when updating your videos.

Leave Links On Your Social Media

Obviously, social media is crucial to attract your audience from multiple platforms. I’d recommend to not only post links on your feed, but to also leave links to your latest Youtube video on your profile.

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