Throughout the experience, I’ve always been told that influencers don’t work when it comes to improving a company’s brand awareness. I agree, to some extend. There is a majority of influencers out there who claimed they are ‘social media influencer(s)’, but don’t have any idea how to even read or analyse Google Analytics report, Iconosquare or any analysis related. Some even made terrible mistakes on increasing the brand’s awareness to either continuously spam people’s feed or limit to a single post update each day which makes no sense. Or advertising similarly again and again.
So, are these social media influencers still remain valuable in the digital world? Well, the answer is a resounding ‘YES’. It’s all a matter of how you select them for collaborations. Here’s a few things you should consider before hiring an influencer.