Hi! We keep getting emails and messages to be interviewed and featured on our platform. In response, we have listed down 10 basic questions below for you to record yourself and send it to us to be featured on our website, Youtube & Facebook pages! That simple!
Here are the 10 basic questions:
Tell us briefly who are you and what you do?
What made you to start your business first place?
What was the biggest challenge your business faced and how did you overcome it?
What’s your target for the company within the next 5 to 10 years?
Name 3 traits every person needs to become an entrepreneur
What’s your biggest regret in life? And how did you overcome it?
What is your greatest strength as an entrepreneur?
If you had to share one life advice, what would it be?
Being an entrepreneur, many suffer from demotivation or lack of self discipline to work, do you have any tips to share to overcome the problems?
Where can people find out more about you? Website, social media pages?
Instagram is considered as the king of social media engagement. It has accumulated up to 1 billion active users and research suggests that the number will continue to grow.
People also spend more of their time on Instagram compared to other platforms. A study by Yotpo found Instagram traffic stays for 192 seconds, which is is considerably longer compared to Facebook, Pinterest and Twitter.
It’s obvious that brands would want to maximize its growth out of their Instagram strategies. Here are 12 tips you need to follow.
1. Take high-quality photos
This might seem like a no-brainer, but you’d be surprised how many people don’t do it.
You don’t need expensive DSLR to make amazing Instagram posts – pay more attention to your lighting and that everything is in focus.
You can achieve these using modern smartphones with capable camera and you’ll start taking amazing photos in no time.
This will help boost your likes and the more engaged your posts become, the higher Instagram will push your posts in feed.
2. Use a consistent filter scheme
This may sound ridiculous, but, it’s also important to create a consistent visual identity of your Instagram posts – and you can achieve this by using set of filters.
By posting updates with consistent color and tone, your audience will be able to recognize your brand instantly on their feeds which helps increase the brand recognition and getting more likes – eventually followers too.
Start selecting a set of filters by Instagram that complement your content and consequently, your brand.
3. Write Great Captions
Agorapulse conducted a research by comparing posts with and without caption. They found that posts with caption have 53.03% more likes – which is not surprising.
They even found the rate of comments almost doubled 0.91 times more than posts with no caption.
In addition, they also found the amount of reach increased for posts with caption up to 873.77 from 678.49.
It is undeniable that caption is a crucial element in order to maximize the potential of every post you make on Instagram.
Caption is something you must not overlook. It’s your opportunity to tell a story about your business and to be able to emotionally connected to the market.
Create a message, provide expertise, or a heart-warming story – become a valuable source to your audience. People will be more incentivized to like your photos and probably to follow you too.
The study concluded that brands with over “100K followers have posted an average of 241 posts this year, while accounts with under 5K followers only published around 50 posts.”
It is obvious this could be related to the resources available to smaller brands versus big brands; however, it’s also important to note that by posting regularly, you ought to gain more engagement and likes – which gets recognized by Instagram algorithm.
In addition, posting content consistently also increases your brand awareness – since more people are engaging your posts on daily basis.
6. Time of Day Matters
It’s also crucial that you pay attention to the time and day you post.
The easiest way to determine the best time of day is to use the existing date from Insight which Instagram provides.
Tap on ‘Audience’ and scroll till you’re at the bottom where you’ll find ‘Followers’.
There are two tabs; Hours and Days. Go ahead and study them.
This is where you find out which days and time most of your Instagram followers are typically online. Schedule your posts based on the information.
Finding the optimal time for your target market takes some research, along with trial and error. Always tweak with every data you obtained to determine the best time to post.
7. Share behind-the-scenes photos
Instagram is another platform to be emotionally connected with your audience at another level.
This is your opportunity to share intimate moments from your business with your fans.
What better way to do this, none other than to share behind-the-scenes of your business. Give your audience a preview of your upcoming product, show off your employees hard at work, or even take your followers on an office tour and how things are done.
These are unique ideas and potentially engaging for the viewers, which would most likely help to attract more people to follow your account.
Just be creative with your content; and try your best to connect with your audience with each post you upload.
8. Run a like-to-enter giveaway
Running a simple giveaway is popular for a reason; it is a great way to encourage your market to participate with your company’s activities.
Everyone loves free items – which you can leverage to your advantage.
Try running a like-to-enter giveaway product which your business offers to attract people into engaging your posts.
Since barriers to entry are low, people are likely to like your posts. Who doesn’t like the idea of getting free item in return for a like?
Take it further by awarding to special winner(s) who leaves a comment related to your post; such a motto, or best caption.
Having lots of engagement will lead Instagram to help push your posts to more people as it is algorithm-friendly.
9. Partner with an influencer
There is a reason why big brands often collaborate with famous personalities to promote their product or service; because it’s considered as an efficient ‘word of mouth’ platform which is able to tap into the vast market.
This method does not only help your business extend your reach in the target market, but also acts a tool to increase credibility through social proof.
Celebrities or even online influencers’ followers will be more open into buying a product from your business – as they trust the people your business collaborate with.
Videos are often more engaging than photos since the feed is saturated with photos.
A study by Hubspot and Mention found that posting videos on Instagram doubles your engagement rate compared to photos.
Posting videos featuring ‘how-to’ of one of your products, a sneak-peek of upcoming event or product; or some other engaging content that you feel represents yours brand has great potential of creating excitement for the audience.
Just keep in mind to create videos with no or little audio – as people often become reluctant to view your videos since they normally browse their feed in public areas.
If you feel the video requires explanation, then, include subtitles so people can watch and understand the video without having to be too concerned about their surrounding.
11. Join Engagement Groups
Engagement groups work similar to support groups.
These are groups who have come together to support each member with likes and comments.
These groups have rules and restrictions which are key for your to abide if you want to be a part of it.
It’s simple but definitely worth the time for you to look into.
The way it works is simple. You just need to share the link to your post on the group, and the members will start pouring into your account – as long as you obey the rules.
When you get an influx of likes, your content is given a boost by Instagram’s algorithm. It’s a win for all members.
Small businesses with great products often fail due to its inability to get themselves in front of the mass market.
Despite of the successes of multiple social media platforms, traditional marketing mediums remain to be outside the budget limits of most small businesses.
In today’s article, I’ll share with you top ten ways to market your business with a small budget.
There are a number of websites now that offer free advertisements if you wish to sell product/service such as Mudah.my, Carousell and more.
You can even post advertisement on Facebook Groups which is specifically built for the purpose.
If you’re willing to spend a little bit of money, you can always go for Facebook Ads as it also posts your ad on Instagram – which means you are able to extend your market reach further.
Although, keep in mind that it is important to target your market specifically – or you’ll risk having only traffic to your business but without much sale.
2. Press Releases
Press releases can be expensive depending on which medium you approach. It goes without saying, the larger the news, the more expensive it becomes.
However, if you’re able to attract enough attention from public, most news medium are more likely to come over and have a look at what the big deal is.
Release a statement that you’re organizing a charity event or that you’re helping homeless people to build their homes. Organize events, followed by invitations to news media to cover the stories. It’s a cheap form of publicity.
Sponsorship is not as easy you’d think. Quite a number of entrepreneurs often mistaken that it’s always best to sponsor any events that attract the most customers. While these kind of events can be very expensive, it is also attracting people who are not in your targeted market.
If you’ve followed me long enough, you’ll know it’s always best to avoid or reduce reliance on the ‘numbers’ game – where the more is better. This is expensive and is kind of a gamble.
Personally, I feel it is best to narrow down the number of consumers by categorizing them into who would need and benefit the most from your product/service. Whilst the market has been minimized to smaller number of consumers, the chances of getting sales return is promising.
For example, if you are selling affordable designer handbags – sponsor a group of fashion influencers who attract women looking for international branded designs but with cheaper price tag. If you sell athletic watches – a group of fitness enthusiasts/celebrity fitness trainers. You get the idea.
Play with numbers where you can afford to lose in case things go south.
4. Media Stunts/Guerrilla Marketing
Media stunts are effective in creating buzz.
Remember when Richard Branson drove a tank through the city?
Or do you remember when Elon Musk launch his Tesla to space?
While small businesses can’t compete at the level of those billionaires, there’s nothing you can’t do with a little bit of ingenuity and creativity.
For a small business, start looking around your neighboring area for things that you feel need to be addressed.
Provide a solution and stamp your brands all over it to create awareness of your company.
Don’t forget to invite news reporters too.
5. Make more use of your business cards
Your business cards are a form of investment – so use it wisely.
It’s not a matter of simply distributing those cards among your family and friends, it’s about creating the need for them to ask for your business cards.
For example, back when I ran Mirsky Mode, I often meet up with my lady friends to catch up on things where I always bring up the ‘handbag’ conversation. We’ll talk about the design, brand and the expensive price tag of the bag. Once we get to the price, talk your way into how your company offers designer handbags for an affordable price. They would immediately ask for a card or even check out your online store on the spot!
This can also be applied to other industries too.
The important thing to do is to make sure the person you intend on distributing the business card is a part of your targeted market – or you’ll risk of wasting away that card.
Then, create a need for them to find out more about your business
6. Join a local networking group
A business that does not connect often fails.
Your company needs to be connected with people to gain their support.
By becoming emotionally connected with people, you are adding value to the relationship. Build on it and when the time is right, people will start visiting you to see what your business has to offer.
I’ve often made new friends from online meetup sites such as Meetup and AirBnB activities.
If you visit the local public library or town hall, there will be notice boards on local events or gathering too.
Pay a visit to one of them and start building relationship with people.
7. Use self-employed sales agents
This is a cheap alternative selling method.
Self-employed sales agents do not take large commissions from you since they do not have to pay any sales agency fees.
They are also highly motivated and very good at working independently.
This is great for you since you do not need to spend too much time on training/teaching them the ropes as they can get the things done on their own.
8. Leaflet drops
The key of a successful leaflet drop is to pick the right market to distribute to.
Leaflet drops is a numbers’ game. Traditionally, the more you distribute, the higher chances of getting sales. This costs money.
Instead, narrow down your market. Target those who you feel the most likely to be interested in your product/service.
Pay more attention to the design of the leaflet. Be more emotionally connected with the consumers on the issues of what your business offers to resolve. Selling part comes later.
I’m not a huge fan of traditional leaflet drops but since I know a few businesses that successfully gain results from it, I’d share with you nonetheless – but with caution as it could costs much money and time which small businesses can’t afford.
9. Give talks to other businesses
I’ve given talks on investment once and learned few things from it.
First, you gain new connection who are in similar fields or interest. This is a no-brainer.
Just be sure to leave your contact or company’s contact details so they can find out more about your business.
Secondly, during Q&A session, I’ve managed to understand what troubles or issues people are experiencing in the field respectively.
The sessions gave me direct insight and I’ve learned numerous issues which my company can help resolve. A win-win.
10. Write for your favorite e-magazines/blogs or create your own newsletter
Contributing articles is a must for bloggers and even writers nowadays.
Reasons are that you will extend your market reach to the blogs you’re contributing to. Don’t forget to leave links back to your blog (with permission, of course). If readers enjoy your writing, they will know where to look to find you.
Being a writer, I’m very fond of this idea. Ever since I was a kid, I’ve always enjoyed writing fiction and as I grew older – business topics. So, why not use this to advantage in growing business?
11. Collaborate With Social Media Influencers
In this digital age where social media thrives able to flood your business with traffic/consumers, you’d best take full advantage of it. Plus, it’s cost varies from low-to-zero.
Influencers’ endorsements are definitely cheap compared to celebrities’. They can help influence their followers with a click of several buttons and your business will be on the ‘maps!’
While some agree to promote your business on reasonable fees, there are also those who simply accept your product/service as payment. It all comes down to negotiation and their popularity rating. Rest assured, they will cost you a lot less than celebrities.
Instagram announced that they would be replacing the chronological feed with an algorithm that gives more priority to posts with higher engagement, which means the more likes and comments your post receives, the more people will see your post!
In 2003, Harvard Business Review wrote how loyal customers are much more profitable than other customers. The article reported loyal customers are prone to buying from you more often, they cost less to serve and most important of all, they provide the highest quality of feedback.
Whilst all these are good, small businesses still struggle to obtain the creme’ de’ la creme of their customers. Here, we take a look at five effective ways to build your customers’ loyalty: