Tag Archives: online business lessons

Tips for Growing Your YouTube Channel

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Commit to Posting to YouTube Multiple Times Per Week

Keeping a regular schedule with multiples posts every week is essential to raise your channel in the algorithm quickly. In fact, multiple reports have indicated that Youtube channels that post multiple posts every week perform much better and also getting more recommended views.

Having tons of content in the beginning on your topics (preferably niche) will help your channel in the algorithm department. By having value, you are not only giving reasons to watch your videos, but also a reason to subscribe.

Begin Each Video With an Interesting Hook

Hooking your viewers to stay and watch is nothing new. It’s been a long practice by movie production each time they release trailers for movies. It’s the same case as you publish a new video. Take the best and interesting parts of your video and compile them together. Remember not to include all of the best bits, but just enough to hook viewers to watch your video till the end. Create enough interest to attract viewers. Think about it.

However you hook viewers, make sure your opener relates directly to the subject matter. Viewers clicked because they were interested, so quickly get into the subject they wanted to hear about in the first place.

Keep Titles and Opening Credits Short

Quite a number of Youtubers (even the seasoned ones) continue to create intro which are considered too long. The whole opening intro should not take more than 5 seconds! Remember this.

People click on your thumbnail to get straight to the video. They don’t want to have to wait to watch your content. Not to forget, the amount of ads viewers go through these days which you need to keep in mind too.

Edit Distractions Out of Your Video

Recording videos can be nerve wrecking, even for seasoned Youtuber. Despite of having scripts written down, there will be some mistakes done along the way such as long pauses, mumbles, out of tune voice, mis-pronounciations and so on. Don’t worry, this happens to everyone. What you need to do is to make the best of it. Remove all the unwanted clips that you don’t want included in the final video. Make it concise and interesting. Don’t give a reason for viewers to click away.

Replicate Topics or Tactics From Top-Performing Videos

This method is what I call ‘reverse-engineering’ other successes.

The idea here is to browse through other top Youtubers in your niche and determine their Most Popular videos in the ‘Videos’ tab.

List down the Top 10 videos and be sure to pay attention to each title and keywords involve.

Once you have acquired these videos, replicate the videos that fit your channel best which include the thumbnails, video description, titles, keywords, tags and so on.

You can also find your best converting videos in the Creator Studio by accessing the Analytics, click Subscribers and Youtube Watch Page.

In the list that appears, see which videos attracted the most subscribers.

Develop Videos as a Series

This is where you start leveraging Playlists where you can add videos as series in specific topics of your niches.

You can start developing a series content based on your best performing videos. Then, you can also add a playlist which demonstrates a specific keyword in your niche respectively.

Collaborate With Other YouTubers

Personally, collaboration with other Youtubers is the best way to extend your reach in the market.

It is effective since your channel is being cross-promoted by another Youtuber which is seen as a trustworthy medium compared to advertisements by Youtube.

If you’ve followed my writings enough, you’ll know how often I champion collaborations above other marketing strategies.

This is because social proof has solid influence on people. When a Youtuber collaborates with you, it’s seen as an endorsement to their audience. Viewers who invest heavily in the topics won’t mind to check your channel, and probably subscribe too if they like your content.

Promote Collaborations in the Video’s Title, Tags, and Description

When you collaborate, it’s important you take full leverage of it.

Therefore, it’s important to ensure your collaborator’s viewers are able to find your channel without a fuss.

You need to feature the collaborator’s name, face & link to their channel. Add these in the titles, description and thumbnail. Just be sure to add them subtly. Don’t forget to share these content throughout your entire social media platform.

In return, be sure your collaborator does the same too on their video(s).

Top Seven Deadly Reasons of Business Failures and How to Avoid?

A survey by CB Insights has compiled ranges of study on businesses that failed. The report found 20 top reasons, naming absence of market, lack of capital and a startup team which did not fit for the job in the top three.

Whilst the report listed 20 reasons, I decided to only focus on 7 most deadly reasons you need to pay more attention to and how to overcome it:

Continue reading Top Seven Deadly Reasons of Business Failures and How to Avoid?

3 Easy Ways to Showcase Your Product’s Quality Online

Showcasing your product online is a crucial element of great online content. Since consumers find it difficult to visualize the product online, it becomes your priority to invest more resources on ensuring the message does not get lost.

Whilst hiring online content manager is a recommended solution, most startups simply could not afford to do so due to their ridiculous rate, giving established businesses the upper hand.

All that said, I sat down and reflected on it. Here are 3 cost-effective methods to showcase your brand’s service online:

Continue reading 3 Easy Ways to Showcase Your Product’s Quality Online

4 Ways to Make Your Online Business Stand Out than the Rest

A survey reported that the average growth of e-commerce is around 25% per year, in bad times. Harris Interactive, the one conducted the survey, also revealed that 81% small businesses which have online presence reached more customers, increasing sales and profitability.

It is obvious how essential every small business should invest seriously on online presence. However, the ease of internet access has made the internet more saturated with businesses competing each other.

The question remains “How does your business stands out?” Here is a list of ways to overcome the problem.

Continue reading 4 Ways to Make Your Online Business Stand Out than the Rest

5 Ways to Improve Your Company’s Online Presence

These days, the internet is saturated with ads making it difficult for your business to stand out.

While established businesses have far less restrictions on their financial capacity, you’re left struggling, competing. So how do you improve your company’s online presence without much spending? Here’s 5 cost-effective ways to do it:

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4 Best Ways to Build Trust with Your Customers Online.

Building trust with your online customers involves plenty of relationship building. Whilst it’s fundamentals remain about the same as traditional consumers, your brand needs to adjust accordingly to match with the competitively fast-paced internet sharing. 

Since trust is especially crucial in the online world, I’ve come up with 4 favorites ways I normally use to build trust with my customers:

  1. Strong PR Campaigns
  2. Disclose Yourself to the Market
  3. Testimonials
  4. No Hidden Fees. No Hidden Agenda. Be Honest
  5. My Final Two Cents

Continue reading 4 Best Ways to Build Trust with Your Customers Online.