It is relatively easy to create marketing plan, just pick the market & product focus, set up objectives and run the campaign. However, if you are willing to add a little more effort and learn, you will be able to create a dynamic marketing plan to help improve your brand. For this article’s purpose, I’d like to use example of my designer bag brand Mirsky Mode as it is easier to follow.
Loyal customers are a result of consistent positive emotional connection provided by your business. This leads to customer retention which, obviously increase your company’s profits.
Apart from increase in sales, here are 7 more reasons why you should focus on customer loyalty:
- Cost Savings
- Customer Referrals
- Complain Rather Than Defect
- Chanel Migration
- Special Awareness
- Greater awareness of brand assets.
- Turn left rather than turn right.
- Final Two Cent
These days, the internet is saturated with ads making it difficult for your business to stand out.
While established businesses have far less restrictions on their financial capacity, you’re left struggling, competing. So how do you improve your company’s online presence without much spending? Here’s 5 cost-effective ways to do it:
- Enhance Website User Experience
- Build Relationship with Customers
- Great Customer Service
- Present Premium Products
- Data Protection
- Final Two Cent
Building trust with your online customers involves plenty of relationship building. Whilst it’s fundamentals remain about the same as traditional consumers, your brand needs to adjust accordingly to match with the competitively fast-paced internet sharing.
Since trust is especially crucial in the online world, I’ve come up with 4 favorites ways I normally use to build trust with my customers:
- Strong PR Campaigns
- Disclose Yourself to the Market
- No Hidden Fees. No Hidden Agenda. Be Honest
- My Final Two Cents