Tag Archives: PR

5 Important Lessons I’ve Learned From Growing My Online Business.

Entrepreneurial experiences are filled with difficult challenges. Some feel the financial pressures, while others just could not cope with the stressful life of having to sacrifice everything.

My startup of Mirsky Mode was no different. It was filled with ups and downs. The important part here is what I’ve gained from those experiences. Here are top lessons I’ve learned:

Help Comes From The Unexpected

When I set out Mirsky Mode, I really felt I knew where my customers will mostly come from. I’ve done the marketing analysis, identified my target demographics and the best methods to reach my products to them.

I did not spend much on marketing and advertising (too expensive), and so relied heavily on my PR Strategies. So much information was shared within my family, their friends and my friends, their friends’ friends and forth. I expected much sales will come from them. Dead Wrong.

Six months into business, I learned the hard truth. While my family members were mostly onboard (not shocking) but NOT my friends. Not many of them were into the idea. Some felt the idea was too generic. Some even put my emails into spam box (yup). Some even gave me the hint that the business has no future. Some did give me the support and purchased the products but the number was just too low.

Continue reading 5 Important Lessons I’ve Learned From Growing My Online Business.

4 Cost-Effective PR Strategies to Help Grow Your Online Business.

Back in the 2014, I found marketing and advertising are just too expensive for my Mirsky Mode startup. The traditional marketing was definitely out of the question due to high competition from well-established companies. Even online marketing and advertising require large sum of investment for it to be effective. Still, I don’t feel the ROI was enough for my startup.

Then, I found public relations (PR) strategies. It has the ability to be cost-effective if applied carefully. Having reflected on these, I have decided to share with you 4 cost-effective strategies to help grow your online business:

  1. Introduction
  2. Social Media Influencers Collaborations.
  3. e-Magazine (Invite for Interview/Promo on Website)
  4. Write Articles  
  5. Social Event (CSR)
  6. My Final Two Cent

Continue reading 4 Cost-Effective PR Strategies to Help Grow Your Online Business.

5 Important Lessons I’ve Learned From Growing My Online Business.

Entrepreneurial experiences are filled with difficult challenges. Some feel the financial pressures, while others just could not cope with the stressful life of having to sacrifice everything.

My startup of Mirsky Mode was no different. It was filled with ups and downs. The important part here is what I’ve gained from those experiences. Here are top lessons I’ve learned:

Help Comes From The Unexpected

When I set out Mirsky Mode, I really felt I knew where my customers will mostly come from. I’ve done the marketing analysis, identified my target demographics and the best methods to reach my products to them.

I did not spend much on marketing and advertising (too expensive), and so relied heavily on my PR Strategies. So much information was shared within my family, their friends and my friends, their friends’ friends and forth. I expected much sales will come from them. Dead Wrong.

Six months into business, I learned to hard truth. While my family members were mostly onboard (not shocking) but NOT my friends. Not many of them were into the idea. Some felt the idea was too generic. Some even put my emails into spam box (yup). Some even gave me the hint that the business has no future. Some did give me the support and purchased the products but the number was just too low.

Continue reading 5 Important Lessons I’ve Learned From Growing My Online Business.